Personal aircraft: a more affordable luxury


Javier Romero, Miguel Palacios, Javier Tafur. 2010. Personal aircraft: a more affordable luxury. XIV Congreso Ingeniería de Organización , pag. 1444-1452. Donostia-San Sebastián.


Access to luxury products has been limited traditionally to the upper classes. Products and services related to the means of transport have usually been considered of luxury and industrialization has made accessible to much of the population in developed countries. An emerging market is personal aircraft which is currently restricted to certain layers of society but it is expected that their use will represent the next great advance in transport. This article has the object of presenting the results of ongoing research and it focuses on possible demand and the tendency to use this transport option in Spanish society. Keywords: small aircraft, transport, market, luxury


(cio2010)XIV Congreso Ingeniería de Organización


Product management