Impact of malls on sales and turnover of small shop keepers: An empirical analysis of Pune City
.
Jini Saxena, Rakesh Jain, Rajendra Jarad, Rupali Pramanik, Gyan Prakash.
2011.
Impact of malls on sales and turnover of small shop keepers: An empirical analysis of Pune City.
XV Congreso de Ingeniería de Organización
, pag. 773-778.
Cartagena.
Resumen
Autores
Congreso
(cio2011)XV Congreso de Ingeniería de Organización 
Area
Marketing 
Palabras Clave
- Malls
- small shopper
- retail
- customers retention strategies
- sales
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