An approximation to the Remanufactured Electrical and Electronic Equipment Consumer

Resumen

Remanufacturing of electrical and electronic products can be considered as an excellent business opportunity from an economic point of view. The success factor in these remanufacturing activities is the recovery process of the economic value of the end-of-use products in order to achieve energy savings, lower manufacturing costs and less dependency on raw materials. This way, our research aims to study the demand of Remanufactured Electrical and Electronic Equipment (REEE). In particular, the consumer profile of this kind of products is analyzed in this paper, in order to describe what variables can determine his/her purchasing intention. This is a work in progress so the results of this paper provide a very first approach to the profile of the REEE consumer by using a descriptive analysis of the main variables, which can become an important support for future research.