Strategic Packaging Logistics. A Case Study From a Supply Chain Perspective

Resumen

Few companies give importance to the impact of an appropriate packaging design on the implementation of logistic efficiency and sustainability strategies in the supply chain. Thus, this paper sets out to illustrate how a strategic view of this design (“Strategic Packaging Logistics”) makes it possible to obtain competitive advantages throughout the companies in the supply chain. To achieve this, not only the conceptual field of this new concept is developed, but also in its application, analysing the Spanish distribution company Mercadona.