Participation throughout the importance of crowdsourcing crowd.

Resumen

The progress of information and communication technologies (ICTs) and the evolution of the Internet and the social networks have had a deep impact in the structure of firms and have altered the way organizations manage the production process of all kind of firms. In order to face the new environment, firms are originating new business styles based on such concepts as virtual teams and virtual communities (Kodama, 2005). One relevant mechanisms used by organization to copy with the new changes, is the namely “crowdsourcing”, which has allowed labor to be outsourced to the crowd (Corney et al., 2009). This mechanism is applied from the definition of the product through its development, the production process and the logistics or distribution process, to its positioning, communications, brand management, or the sales service. This paper concentrates on exploring the importance and relevance of these crowdsourcing processes in the new business environment