Análisis de la Eficiencia y la Absorción de las Tecnologías 2.0 mediante DEA: Aplicación en las empresas del Sector de las Telecomunicaciones Español  <br /> Analysis of the Efficiency and the acceptance of Technologies 2.0 by DEA: Application in the firms of the Spanish Telecommunications Sector

Martínez Núñe M; Pérez Aguiar WS

Análisis de la Eficiencia y la Absorción de las Tecnologías 2.0 mediante DEA: Aplicación en las empresas del Sector de las Telecomunicaciones Español
Analysis of the Efficiency and the acceptance of Technologies 2.0 by DEA: Application in the firms of the Spanish Telecommunications Sector

Martínez Núñe M, Pérez Aguiar WS. 2012. Análisis de la Eficiencia y la Absorción de las Tecnologías 2.0 mediante DEA: Aplicación en las empresas del Sector de las Telecomunicaciones Español \n Analysis of the Efficiency and the acceptance of Technologies 2.0 by DEA: Application in the firms of the Spanish Telecommunications Sector. XVI Congreso de Ingeniería de Organización , pag. 1385-1392. Vigo.

Resumen

(English) This paper aims to study the relationship between the average technical efficiency and the technologies 2.0 incorporated into the business strategy. An empirical analysis of a selection of firms of the Spanish Telecommunications Sector was made. This analysis was conducted using a nonparametric technique, data envelopment analysis (DEA), incorporating as inputs and outputs, several indicators of firms’ activity in “social media”. Results show that the incorporation of this technology improves the average efficiency of companies. Unless the characteristics of the most efficient firms could not be identified, these results outlook the different capacities of organizations to absorb and integrate new technologies into their business strategy.